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Talking about Rotary members as people of action is a way to reflect how we see ourselves and what makes us different, while helping others clearly understand who we are and what Rotary is about.
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Return on membership checklist

Your club’s experience is a product. Are you providing a good product? Are you giving your members the opportunities for development that they want and need? Ask yourself the following questions to determine your club’s value and to ensure your members experience a significant return on their commitment to Rotary.

Community service and impact

Does your club offer local service opportunities? How about global service opportunities?


Business development

Does your club invite local business and community leaders to speak at meetings and events? Create opportunities for members to showcase their professional skills? Provide opportunities for members to make connections with fellow Rotarians and members of the community? Offer opportunities for mentoring, leadership development, and skill-building?


  • Encourage your members to download Connect for Good, a resource to help Rotarians discover ways to get involved and make a difference.
  • Bring people together — your members and other community and business leaders — to strengthen their skills, and to strengthen your club. Download the Leadership in Action Guide.
  • Develop service projects that use your professional skills to address a need in your community. Download An Introduction to Vocational Service.  

Professional development

Does your club offer opportunities for members to form new friendships and establish cross-generational memberships? Does your club facilitate connections both within the club and internationally for members based on their interests and hobbies?


  • Connect with members from different countries and cultures through Rotary Fellowships.  You’ll create lifelong friendships and inspire lasting commitment to Rotary. 
  • Companies continually strive to improve their products, operations, and environments to keep not only their customers happy but also their employees. Use our Membership Assessment Tools (PDF) to do the same for your club. 
  • If you’re looking for ways to connect and welcome new members, download Introducing New Members to Rotary: An Orientation Guide.